Employee Purchasing Plans: Giving Employees Power

Employee Purchasing Plans are a great new trend in employee benefits. Like everyone else, employees need things for their lives away from work. This includes: typical appliances (washer/dryer, dishwasher, refrigerator, etc… ), computers (laptops, desktops, etc… ), and other household items. Many times, employees won’t have the necessary cash flow […]

3 Types of Financial Analysis and When They Matter

Financial analysis is conducted using information posted on a business’ financial statements to evaluate the current financial position and the past performance. Financial Key performance indicators such as liquidity, profitability, and solvency among others highlighted by this process are used to ascertain the financial strengths and weaknesses of the business […]

How Can A Business Use Content Marketing

Most of the time, the point of content is to spread brand awareness. However, when it comes to real-time marketing the purpose of content is to build customer loyalty by engaging in a continuous dialog. Today this can be done rather easily with the advent of online communication, social media […]

Whatever Happened to Customer Service?

In the old movie, Miracle on 34th Street, the Macy’s Santa sends customers to rival store Gimbels for products that Macy’s does not have. After a management outcry, it then turns out that customers really appreciate this service and become more loyal to Macy’s than ever before. Retailers today have […]

Internet Marketing and SEO Information

8 Seconds Rule for Business Website Your website has approximately eight seconds to capture the attention of a prospective customer, before they head off to another website. If a connection is not made between your prospective customers and your Singapore SEO website in a very short time frame, you will […]