Is Marketing Ethics an Oxymoron?

To many people the answer to this question would be a resounding “YES”. Are marketers really concerned with the welfare of their customers, or are they more concerned about the ‘bottom line’ of the organization they represent? I read of one example of an official in the Swedish office of […]

Global Business and Ethics

With the advent of the Internet, everything from personal relationships to business has become ‘global’ for all intents and purposes. Today, you can talk to people across the world just as easily as if you were talking to your next door neighbor. Businesses can exchange documents of all sorts with […]

What Is SEO or Content Marketing?

Content marketing is the use of content to attract an audience and translate that to sales. SEO writing is creating search engine optimized content so that you capture the attention of search engines on the web. The way you word or write your content will determine how fast you grab […]