Laid off? Thinking about making a career change? Many colleges and universities provide vital resources to alumni who are in the market for job advice. If you think these services are limited to those who have just been awarded diplomas, think again. You don’t necessarily have to be a recent […]
Is Marketing Ethics an Oxymoron?
To many people the answer to this question would be a resounding “YES”. Are marketers really concerned with the welfare of their customers, or are they more concerned about the ‘bottom line’ of the organization they represent? I read of one example of an official in the Swedish office of […]
Article Marketing And Commenting Are Still Valid SEO Methods
I’ve been marketing on the net now for the better part of 20 years now and of all the methods I’ve used, articles are still the way to get traffic through back links. And to me, writing articles has become second nature. Why? Because I rely on my past experience […]
The Importance of Business Financial Analysis and Management
Planning and Control are the two most important ingredients to a Successful Business. A Business Plan takes most of the guess work out of Business Strategy and Control through solid Financial analysis. Financial Data provides a way to gauge where you are in your Strategic Plan, telling you where changes […]
Activity Diagrams – Advantages, Disadvantages and Applications of Use
Activity diagrams describe the actual work flow behavior of a system in Information Technology. These diagrams are very similar to state Diagrams because activities are the actual state of doing something. These diagrams describe the actual state of activities of a system by showing all the sequence of activities performed. […]
Business Analyst – What You Need to Know About the Job
A business analyst plays a role in the seamless flow of the company’s business process. He works closely with the company’s stakeholders in order to get a better grasp of the structure, operation and policies of the organization. This will allow him to see the areas that need improvement. Upon […]
Global Business and Ethics
With the advent of the Internet, everything from personal relationships to business has become ‘global’ for all intents and purposes. Today, you can talk to people across the world just as easily as if you were talking to your next door neighbor. Businesses can exchange documents of all sorts with […]
Facebook Small Business Marketing – How To Get More Traction
We all understand that Facebook is one of the most popular social media platforms in Australia. However, recently some of our clients have expressed their frustration with their ‘Facebook business pages’. The key frustration is that their business page just doesn’t seem to be driving traffic and generating leads and […]
What Is SEO or Content Marketing?
Content marketing is the use of content to attract an audience and translate that to sales. SEO writing is creating search engine optimized content so that you capture the attention of search engines on the web. The way you word or write your content will determine how fast you grab […]
Why Business Plans Don’t Get Funded
Failure is guaranteed if a man does not understand the formula for success and apply them correctly. I say this without any hesitation and I speak from experience in this area. You can be assured that there is a formula for success in all endeavours of life and ignorance of […]