In the early times of look for motor optimization (Seo), keywords and phrases have been all the things. Several research engines such as Google relied greatly on matching keywords and phrases in a user’s search query with authentic web pages on the internet. For case in point, if a person searched for “hot doggy restaurant,” Google’s algorithm would disproportionately favor domains and internet pages with the specific phrase “hot doggy restaurant.”
This led to the rise and dominance of search term analysis, and search phrase-centric SEO strategies. Crafting content and making one-way links that contained the phrase “hot puppy restaurant” could virtually ensure your rating for the phrase — but which is not the case any more.