The Litmus Team’s Favorite Emails of September 2022

It is that time of year—the evenings are drawing in, the temperature is dropping, and winter coats are remaining pulled out of storage. But fear not: alongside with the chilly weather arrives some hot marketing and advertising chances and brand names are just beginning to launch their holiday email campaigns.

With summer months drawing to a close, a ton of people can experience down in the dumps. Perfectly, cheer your self up with a roundup of the e-mail that set a smile on our faces in September.

Paula’s Decision

Matter Line: 3 Issues to Know About Vitamin C 🧡
Preview Textual content: #3 is v. vital

Paula's Choice

The Paula’s Decision workforce did a good job of weaving a amount of matters into a solitary e mail without having building it too much to handle: 

  1. The emoji in the issue line introduces the feel of the e-mail design and style.
  2. The preview text makes you want to open up the e-mail to come across out what makes amount 3 so significant.
  3. A layout that wonderfully leverages an orange color palette, alluding to the star of this e mail show: vitamin C.


Issue Line: Your family vacation temperature manual
Preview Textual content: Your go-to climate is waiting around for you and your folks


I do not have a trip prepared with VRBO at the moment—but this subject matter line did get me in that body of head, and the preview textual content backed it up.

All through the email, they used personalization to spotlight destinations with climates very similar to all those I have gravitated to in the past when I have booked on Vrbo, and also prompt new spots I could possibly like. I found they extra a disclaimer “that climates had been exact at the time of email development.” When we electronic mail entrepreneurs know why this is, I respect that they did not let not getting 100% serious-time facts to avoid them from personalizing my concept to the extent they were equipped.

Kate Spade

Subject Line: Heels that want to be seen!
Preview Text: Leading up your look with party season footwear.

Kate Spade

I adore this e mail from Kate Spade: not only does it incorporate two of my favorite things—cocktails and shoes—but it also has a amazing live poll! I actually like the shiny vivid colours which attract the eye and inspire recipients to have interaction with the e-mail.


Matter Line: Keep on being calm, but pumpkin is back! 🎉
Preview Text: Breathe a deep slide sigh with the return of our typical drinks.


 PSL time is my most loved year, so when this email landed in my inbox I was thrilled. Starbucks understands how beloved their pumpkin spice products and solutions are, so they actually capitalize on how much clients love them by developing urgency in the matter line. I also enjoy just about anything slide themed, so the structure of this electronic mail definitely resonates with me!

Ansen Belt & Buckle

Matter Line: Thank you for your buy.


This is in all probability a single of the most lovely buy confirmation email messages I have obtained. It is a lovable way to personalize and construct a romance involving model and consumer at the start out of the purchaser journey.

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