Google’s Digital Marketing Certification Course Recommends Word Count & Keyword Density

Google offered its formal Google taught and backed digital advertising and marketing certification and classes, as we claimed about a couple weeks ago. Guess what Search engine optimization information and recommendations Google presents in this class? Yep, owning additional than 300 phrases on a web site and earning absolutely sure you have an search term density of about 2%.

As a reminder, these programs are taught by Googlers, Google reported “all study course instructors are Google staff members who are matter-issue specialists.” And Googlers basically wrote a slide that says “write extra than 300 words and phrases on your world wide web website page, your webpage is more possible to be rated larger in lookup engine final result webpages if you write a greater quantity of quality information.” Google also wrote “preserve your search phrase density under an marketplace regular of 2%, this means that 2% of the words on the webpage or fewer must be concentrate on keyword phrases.”

Below is the slide from Gianluca Fiorelli on Twitter of this training course:

Danny Sullivan from Google replied on Twitter saying “I am not on the staff that manufactured that, nor are they section of the Look for crew.” Danny stated the information is not right, he said “as somebody from the Look for workforce, we never advise any restrictions or “density” or something like that.” He then explained “this can be dismissed”, to overlook that guidance from a Google taught course.

In this article is his tweet:

I am not on the crew that created that, nor are they portion of the Lookup workforce. As an individual from the Lookup staff, we you should not endorse any limiits or “density” or nearly anything like that. This can be ignored I will go it on. Our guidance from Research is in this article. https://t.co/zjvjWismrV

— Danny Sullivan (@dannysullivan) May well 9, 2022

A different rationale why Google ought to not be providing electronic internet marketing certification than consist of training course content on Search engine optimization. We did see this coming and knew this was a undesirable notion in general for Google to provide any certification that contains Web optimization. Now, even more so when the Search engine marketing tips is a little something the Google Lookup workforce is telling you to “dismiss.”

Discussion board discussion at Twitter.

Update: Google dropped that slide from the course operate within 24 several hours:

So, @21Interferenze sent me an update about the Search engine optimization aspect of the Electronic Advertising study course by Google on Coursera, and they give up the key phrase stuffing element. Screenshot underneath ⬇️
cc: @rustybrick @dannysullivan pic.twitter.com/moX3VRKI5L

— Gianluca Fiorelli (@gfiorelli1) Might 11, 2022