15/07/2024 9:03 PM


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Extensions and souvenirs | Seth’s Blog

Extensions and souvenirs | Seth’s Blog

When a model is effective, there is typically a need to increase it.

Disneyland was an extension of Disney movies. It mirrored some of the magic of the videos, but produced a little something new and important as properly. Disneyland experienced some of the Disney essence and then crafted a thing additive and new.

Apple did the same point with the Apple iphone in extending the model of the Mac.

On the other hand, the new Leica check out is only a souvenir. It is not a greater observe. It’s not additional of a Leica than any of a dozen other overpriced watches could be viewed to be. It is only there to remind you that you appreciated the authentic. It is a souvenir of a feeling, not the creator.

Nothing incorrect with a souvenir. I’m absolutely sure Leica will make a gain from their observe with very little problems to the promise that the brand name alone can make. But make much too quite a few souvenirs and you become a hollow shell, throwing away the chance to make the adjust you seek.

The crappy t-shirt you bought at your favored musician’s live performance is a souvenir, but they should not depend on that as their legacy or the engine of their growth.

All day, unique creators have to make alternatives about what they’re heading to do following. From time to time we can create an extension. And from time to time, we make a decision to make a memento as an alternative.