7 Proven Tips to Refine Website Design

0
166

Besides performing everyday tasks, most businesses today are done online, from marketing, advertising, shopping, etc. As a business owner, you are bound to fail if you have no website. On top of that, your web design has approximately 5 seconds to let a visitor know what your company is all about and your offerings. If you think you are not succeeding in this aspect and you are not seeing a good return on investment, it may be time to make some improvements to your website. 

So, how do improve your web design? There are many ways to go about it, but you will want to make sure you cover the essentials with these design tips:

Straightforward Navigation

It would be beneficial for everybody if you simplify the navigation of your website. Even though you have to map out a variety of your content, providing simple navigation will help spike your traffic. Keep these things in mind when simplifying your web design:

  • Make your links and labels as descriptive as possible
  • Make users access any point of your website from any area in less than 3 clicks
  • Fix and enhance your navigation bar
  • Put 7 items at the maximum in the main menu, not including the dropdown portion

If your visitors can access information on your website and get around easily, you can make people stay much longer and perform the desired actions. 

Fast Web Page Speed

The speed of your page is critical in keeping your visitors more interested. Note that about 53% of users will immediately abandon a website if it loads longer than 3 seconds. If your load time has a 2-second delay, it increases the chances of potential buyers abandoning their carts. You will only end up with fewer customers than you intended in the first place.

Here are some things to speed up and optimize your web design Brisbane:

Optimize your homepage

Reduce your use of redirects 

Reduce plugins

Cleaning up themes and framework

Use a CDN (Content Delivery Network)

Optimize images

Consider the best hosting platform

Use of White Space

White space, also known as negative space, is a vital element of web design, so make sure to make it part of your layout. These empty areas without any visual items or content increase readability as they help break up the web page. It means your page should not all be used and coloured. 

So, review your layout if it lacks white space. Do not make the mistake of not using white space correctly. Do not let the graphics, text, and elements of your website overflow and run into each other. Instead, make things aesthetically appealing to users by incorporating white space.

Social Media Icons

The digital world today is not complete without Facebook, Twitter, Instagram, and Pinterest. It is safe to say that people find it more convenient to keep up with news and connect with others through social media. 

With that, improving your web design should involve utilizing social following and social sharing. Add social buttons to your website for your visitors to use. These small buttons are usually found at the website footer. They are icons of various popular social media sites, allowing people to share the content directly to their social networks. 

The main purpose of this is to encourage visitors to share your content once they find it useful and interesting. After adding those buttons, you do not have to do anything when it comes to sharing content, as you put them on your site for everyone to see. Those people who do not know you and your brand will be aware of you, thanks to the users who use your social media buttons. 

Powerful CTA 

Since you use your website to showcase your brand and sell your products or services, you should have a visible and strong call to action. A CTA can be a variety of things such as account creation, a free trial, a newsletter registration, or a link to purchase something. It is important to come up with the perfect CTA on your website, as it can help increase your conversion rate.  

Some examples you can use to make high converting CTAs are:

Watch the video 

Download our sample 

See all marketing services

Sign up for a webinar

See pricing

Click here for more information

Your call to action is typically a popup box, buttons, a banner, or another that can capture the attention of your visitors. A CTA can even be an entire landing page. Enhance your web design by giving visitors something to do when interacting with your site through your CTAs. 

Responsive and Mobile Friendly

If your website is not responsive or mobile-friendly, your business will suffer in various ways. For one, Google will lower your rank and drop you in the top search results. As a result, you will lose visitors and customers because they are not able to see you in the first place. 

So, if for some reason it is an issue with your web design, address it immediately to revamp the overall appearance and functionality of your site. Being responsive and mobile-friendly usually go hand and hand, but they are not the same thing. 

A responsive website means it responds to any browser, display, and screen size, regardless of what they are. On the other hand, a mobile-friendly site means that it looks and works correctly on all mobile devices like smartphones and tablets. 

Get Rid of Unnecessary Content

Ideally, a great website is clean, intuitive, straightforward, and professional. It is a platform wherein you convey a message and communicate with your audience without being overwhelming. With that, you may need to remove clear out certain things from your website, in other words, unnecessary content. Some examples of these items are: 

Stocky images

PDF Files

Long paragraphs and disorderly content

Complicated animations

Press Releases

Over-utilized colours

Dates on the Blog

There are many ways to make your web design work like magic. Start implementing the strategies above so you can notice a huge improvement in your user behavior and traffic, eventually impacting your conversion rate.